I’m freaking out a bit I’ll admit. But reading the latest article on Bloomberg really made this possible scenario hit home.
Fortune Brands has enlisted Morgan Stanley to run an auction of their golf division. There’s a possibility that when Fortune Brands sells off, a.k.a. breaks up its golf division (which includes Titleist, FootJoy and Pinnacle), that someone such as Nike, Adidas or some other entity with about $1.5 billion bucks to spend could buy it and absorb it into their brand. You can be damn sure that if Adidas or Nike bought it, they’d can the Titleist name in a heartbeat.
That scenario would be a shame. The golf world without the Titleist brand is tough to imagine. But I guess business is business.