Technology has gone crazy over the last 10 years in the golf industry. Most of the technology focus is on golf clubs and golf balls. But I like where technology is taking fabrics used in golf apparel.
Case in point the Firethorn golf apparel line. The awesome looking deep blue polo I have has “Mercerized” cotton which is weaved in a kind of honeycomb pattern. With this pattern half the fabric touches your skin and the other half does not. This makes the shirt breathe very well. It also makes the shirt very comfortable.
What is “Mercerized”
Mercerized cotton is cotton that has been treated with sodium hydroxide to shrink it and increase its luster and affinity for dye. It is also mildew resistant and stronger.
Since the fabric is pre-shrunk before it’s even weaved, the shirts don’t shrink in the wash and they’re extremely durable. Even after many washes my polo still has a great, soft feel and the color hasn’t faded at all.
Firethorn is the official clothing supplier for the Canadian Tour. What’s that all a boot? Sorry, couldn’t resist.
You can check out the Firethorn web site here. It looks to be fairly new as many of the links on the site say “coming soon.”
A note on the picture of the full polo. It looks like there are zig-zag patterns in the shirt but that is some kind of aliasing going on between the resolution of the photo and the weave pattern of the shirt.
My buddies at TM/Adidas sent me the info on Sergio’s new green shoes. These babies look pretty cool. I hope they are as comfortable as they are cool looking. (I wouldn’t know, haven’t tried them).
Sergio will be wearing these fancy green shoes on Sunday at the Masters.
One question though…what if he misses the cut?
In 1996 by Dale Bathum started making golf sandals and alternative golf footwear with something in mind that other golf shoe companies seemed to ignore: comfort. 10 years later Bite Shoes produces golf shoes which focus on not only comfort but orthopedic function.
The Biosport golf shoes employ what Bite calls “functional biomechanics.” Functional biomechanics promote good foot health via:
– Wide toe box
– Properly positioned Forefoot grooves for natural foot flex
– Torsional control in arch & heel utilizing Trufit fiberglass arch shank
– Heel support counters for lateral stability
– Shockgrid cushioning under footbed
I was hanging out at the pro shop of one of my 3 home courses the other day. There was still snow on the ground but the pro shop was in full chaos mode getting all their inventory and equipment stocked for the upcoming season. It’s a great time to check out some of the new gear as they break open the boxes.
I came across these shoes from Footjoy. I had a terrible experience with my Dry Joy PRO’s and these things look like they’d even be worse.
I’m not sure what’s more funny about these shoes, the two shades of blue that don’t match at all or the fact that there’s a big piece of plastic around the shoe. This should be a a golfblogger “ridiculous item of the week” article.
A press release from some golf business pals of mine:
New ClubmakingFORUM.com Offers Direct Talk with Golf Equipment Manufacturers
AUSTIN, Texas â€” Golfâ€™s only wire service solely dedicated to clubmaking, ClubmakingWIRE proudly introduces an exciting, new addition to its â€˜Direct-to-Clubmakerâ€™ strategy â€” ClubmakingFORUM.com, an all-new web site delivering direct communication between component manufacturers and custom clubmakers.