I need to classify cameras as consumables

Written by: Tony Korologos | Thursday, August 27th, 2009
Categories: Miscellaneous

I’ve broken yet another camera. I was taking a picture of a golf polo when a gust of wind blew it off the back of the golf cart. The camera hit the ground lens first of course. Now the lens is frozen in one position, tweaked about 17.2 degrees counter clockwise. I’m not only not a professional writer, I’m not a professional photographer who uses a tripod either.

If I don’t break a camera every six months I wear it out. I seriously take so many photos that I’ve worn out the image sensors on three different models of Canon digital cameras…

Can’t write my next blog post right now, I’ve got to go camera shopping. I’m golfing tomorrow at a beautiful course and I can’t go there without a camera.

FRB Sportswear has some fun and comfortable golf shirts

Written by: Tony Korologos | Thursday, August 27th, 2009
Categories: Golf Apparel • Reviews
Tags: FRB Sportswear • Golf Apparel • golf polo • golf shirt

I’ve been sporting some new threads the last little while from FRB Sportswear. The unique thing about these shirts is the fun graphics and text imprinted or embroidered on them.

Yesterday I wore my Sandbagger golf shirt, which is a super light weight and very comfortable polyester. This shirt is perfect for the weather conditions here right now. It was about 94 yesterday and dry. The poly didn’t stick to my skin or make me any hotter than I already was. In fact I feel like it actually kept me cooler.

Funny thing about the Sandbagger shirt. Whenever I wear it, the conversation of sandbaggers and what jerks they are always comes up. Awareness baby.

My 13 year old son, who is damn near as tall as me now, has the FRB golf shirt “Bunker Mentality.” He loves how comfortable that one is and it is about his favorite shirt to wear golfing now.

Messages

FRB shirts have some funny statements, themes, sayings… There are so many FRB shirts/themes that it would be tough to cover them all so you’ll have to check out their web site. But here are a few of the cool golf themed ones:

Bunker Mentality
The Sandbagger
Menapause
Dick Out
Multi Bogey Attack

Other categories and products.

FRB doesn’t just have golf polos either. They have a wide array of T-shirts, shorts, hats, holiday wear and more.

Categories you can shop from include bar room attire, extreme gear, Hawaiian, traditional, Holiday and special.

I’m sure there’s a message or theme in there somewhere for just about any occasion. For a few more images of FRB apparel, click here.

Speaking of too much Flash in web sites, I made it through 5.74 seconds of Ian Poulter’s site before I bailed

Written by: Tony Korologos | Wednesday, August 26th, 2009
Categories: Golf Media • Miscellaneous
Tags: Flash • Ian Poulter

OMG. Another Flash programmer just bought a Porsche at the expense of the web viewer’s time and bandwidth. Just two posts ago here I mentioned the fact that Tiger’s new site was better because it had less Flash. Then I went into a Flash rant. I do that often these days.

Loading… Loading… Loading…

As much as I like Ian Poulter, and I really do, his new site is a prime example of what I was talking about with too much Flash. It took me 5.74 seconds to eject from Ian’s site.

For the love of Bobby Jones, get me to the content asap! Forget the animations and the intros and the fertilizer! Sorry man. Just can’t take it.

Bad golf press releases, and golf media members who have the golf balls to call ’em out

Written by: Tony Korologos | Wednesday, August 26th, 2009
Categories: Golf Media • Miscellaneous
Tags: Golf Press Releases

I just stopped laughing, barely. When did I start? Monday. My pal Jay Flemma forwarded me an email response he had to a, shall we say, “over the top” golf press release. If you want to laugh now and skip my personal rant, just jump to the quoted text below.

Tis better NOT to send out a press release, than it is to send out a bad one

“Bad golf press releases” is a subject I know all too much about. I get about 20-30 press releases PER DAY. You wouldn’t believe how bad many of them are. From grammatical errors to just plain stupidity, it amazes me the lack of quality of these things. Do people actually proof read these before they spam the hell out of golf cyberspace? People forget to do the simplest things, like use a freakin’ spell checker or check their web links. Just the other day I tried to click on a link in a press release, but the URL was formatted like this: http://wwwgolfsitecom. Yeah, that’ll get them to your web site.

Folks, if you send out press releases and they’re full of dumb quotes, over the top hype or just plain bad grammar, you’re doing more harm than good. I instantly ignore and delete bad press releases. And one other thing… I get press releases from some golf fitness company EVERY FREAKING DAY. DELETE! A press release is supposed to give us new and useful information isn’t it? Repeating the same spammy garbage on a daily basis isn’t going to get you any new clients.

And now for your reading pleasure, the Pièce de résistance as forwarded from my pal Jay. First here is the original press release:

Dear Jay –

Please find below some information surrounding ruletwentyone’s green technology – bamboo charcoal. We would love to be considered for any upcoming product reviews or gift guides. Feel free to contact me for additional information, samples or photography.

Thank you!

RULETWENTYONE PlAYS IT GREEN and CLEAN with BACK POCKET TOWEL
r21 Brings Clean Shots and a Cleaner Environment to Golfers with Bamboo Technology

(SALT LAKE CITY) – As golf evolves into a more eco-conscious industry via courses and apparel, rulegolf is bringing ‘green’ to the world of golf tools and accessories. The company’s ruletwentyone back-pocket towel is created with a sustainable bamboo material, and serves as a catalyst for consumers to send the message that it can be easy to “green” the game of golf.

The new back-pocket golf towel and ball cleaner fuses an absorbent bamboo terry layer with a waterproof shell folded to conveniently fit into a golfer’s back pocket. The bamboo terry stays wet for an entire round, hosting a clean ball for clean rolls – all day long. Bamboo’s key features bring exceptional performance qualities to ruletwentyone. In additional to being anti-microbial, bamboo is anti-fungal, anti-static, and de-odorizing.

Often referred to as the world’s most sustainable resource, bamboo possesses natural qualities that contribute to its reputation as a leader in eco products:

-Bamboo grows rapidly and naturally without any pesticides, herbicides or fertilizers. Growing bamboo improves soil quality and helps rebuild eroded soil.

-Bamboo plantations are large factories for photosynthesis, which reduces greenhouse gases. The plants absorb five times the amount of carbon dioxide and produce 35% more oxygen than an equivalent stand of trees.

-Bamboo is a natural water control barrier, greatly reducing rain run off and reducing water pollution.

-Bamboo can restore degraded lands by being grown in soil damaged by overgrazing and poor agriculture. It feeds topsoil, restoring healthy agricultural lands for generations to come.

Ruletwentyone’s charcoal technology brings inherent benefits that may contribute to a golfer’s game:

-Bamboo Charcoal soothes the nerves – the infrared production promotes human body blood circulation and active brain cells.

-Bamboo Charcoal provides an “anion effect” – relaxing nerves, purifying the air and curing headaches and insomnia.

“As golfers report that ruletwentyone ‘focuses them over their shots and putts,’ we know that this benefit is a function of its intuitive design and simple operation,” says Joe Borgenicht, CEO of rulegolf. “We are now also instilled with a level of confidence in knowing that the bamboo qualities contribute to improving your mental game as well,” he adds.

Borgenicht also explains that in the game of golf, the natural elements truly come into play – the weather, the turf, the position of the sun and more. “The time has come for us to sustain our tracks and our game in a more responsible manner, and rulegolf is doing everything in its power to create the most eco- and socially-conscious innovations to serve the purpose and the game,” he says.

With many ruletwentyone towels being given away as tee prizes, Borgenicht sees fields of golfers with R21s tucked stylishly from their pockets. “ruletwentyone is so many things: it’s hip, cool, functional, innovative, eco-friendly and now serves as an icon of environmental awareness and responsibility,” he says. In addition to being all of these things, the towel has another level of social consciousness, as it is Made in the U.S.A. and affordable – with a price point of $10.

As for the future of rulegolf, Borgenicht’s vision is to build a company that lessens the environmental impact for the golf industry. He says that this will be achieved via clean production processes and by supporting future partners who develop and sustain more eco-friendly golf courses.

To learn more about ruletwentyone, visit: rulegolf.com or call 866-584-7762.

And here is Jay’s abosfreakinglutely BRILLIANT response:

Hey Amy, can someone make an anti-microbial, anti-fungal, non-stick, deodorizer for your godawful press releases? Seriously, I don’t know which is more laughable:

“sustainable bamboo material serves as a catalyst for consumers to send the message that it can be easy to “green” the game of golf”

By the way, I didn’t know the word “green” was a verb… or maybe it’s this one…

“Ruletwentyone’s charcoal technology brings inherent benefits that may contribute to a golfer’s game. Bamboo Charcoal soothes the nerves – the infrared production promotes human body blood circulation and active brain cells”

So should we smoke the towel or inhale it to get maximum effects? Is that what you did to write these press releases? I’m not sure it’s working, you may need to activate a few more brain cells if you think golfers will actually buy this funky jazz…

“Bamboo Charcoal provides an “anion effect” – relaxing nerves, purifying the air and curing headaches and insomnia.”

Is that before or after it shaves five strokes off your handicap? Turns water to wine? Finds my lost car keys? Forget that missed chip, somewhere there’s a golfer not sleepwalking through his round!

Don’t go changing, sister! You are too funny the way you are!

Tiger will be glad to hear that I approve his web site redesign

Written by: Tony Korologos | Wednesday, August 26th, 2009
Categories: Golf Media • PGA Tour • Tiger Woods
Tags: Tiger Woods

TigerWoods.com has been revamped. Not sure exactly when since I don’t frequent it a ton, but fairly recently. I’m much happier with the new function and features of the site versus the old one. The old one looked cool, but it was all flash based, and restricted to the fairly small container they built.

The new site isn’t flash based (which is really good), and contains much more content, videos, blogs, photos of Tiger woods etc.

<rant>

Did you webpreneurs out there hear that? You may think Flash is cool with all the animations, sound effects and things flying around your screen, but that stuff gets old faster than you can say “loading…. loading…. loading….”

Yes, as I’ve said before, only two people like all the Flash animations and sound effects in web sites:

1. The Flash designer.
2. The person who paid the Flash designer.

</rant>

Speaking of Tiger’s web site, he posted a new blog today about going into the “playoffs” (cough). I’ll save the “playoff” rant for another day.

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