Fortune Brands is going to split into three units and sell off its golf and home products units, keeping its most profitable division which is in the alcohol realm (Jim Beam).
Fortune’s golf unit would include anything under the Acushnet umbrella, Titleist, Footjoy, Pinnacle etc. Cobra has already been sold off to Puma.
This essentially means that golf’s biggest brand will have one of those WalMart happy face stickers and be up for sale to the highest bidder.
“While the breadth and balance of our portfolio have served shareholders very well, we see the potential for even greater value by separating our businesses into focused companies,” ~ Chief Executive Bruce Carbonari.
So, I’ve just gone through my wallet. I managed to gather up $19.60. I’m willing to throw that in the pot. What do you say we pass around a golf hat and see if we can come up with enough dough to make the purchase? I think that would mean we could get a great deal on, or perhaps even scam some free ProV1’s…