Another video from the Bridgestone Golf booth at the 2013 PGA Merchandise Show. The folks at Bridgestone are always on the cutting edge of digital media and here we see a demonstration of their new Live Video Chat. In the video Orlando Golf Blogger Dave Lair is doing a live chat on the red phone. No he’s not launching the nuclear weapons, just a Bridgestone e6 golf ball…
One of my usual stops at the PGA Merchandise Show is Bridgestone Golf. In this video below myself and the members of the Battle of the Golf Blogs talk about the “e” seriese golf balls with Corey from Bridgestone. There have been some small changes to some of the dimples, tweaking them for better performance. Check it out:
The biggest unkept secret in golf is no longer a secret. Rory McIlory is now officially a Nike player.
NIKE’S PRESS RELEASE BELOW
It’s Official: Rory McIlroy Signs with Nike Golf
-McIlroy, the world’s number one, will make his debut as a Nike Athlete at the Abu Dhabi HSBC Golf Championship-
BEAVERTON, Ore. (January 14, 2013) – Nike Golf today announced at a press conference in Abu Dhabi that Rory McIlroy has signed a multi-year agreement with the company. McIlroy now represents the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories. He is making his debut as a Nike athlete this week at the Abu Dhabi HSBC Golf Championship.
A self professed sports nut, McIlroy has been a fan of the Nike brand since he was a child and is excited to continue his career with the number one sports brand in the world. “I chose Nike for a number of reasons,” said McIlroy. “It’s a company and a brand that really resonates with me. It’s young. It’s athletic. It’s innovative. They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream.”
“Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere,” said Cindy Davis, President of Nike Golf. “He is the epitome of a Nike Athlete, and he is joining our team during the most exciting time in Nike Golf’s history. We are looking forward to partnering with him to take his remarkable career to the next level.”
The 23-year-old Northern Irishman, who is known for his length off the tee, will be playing with the world’s first high speed cavity back driver that conforms to USGA and R&A Rules, the Nike VR_S Covert. “The new VR_S Covert driver, is completely different,” said McIlroy. “It’s the first cavity back driver. It’s striking, it looks cool and it performs unbelievably well.”
Rounding out McIlroy’s Nike Golf arsenal are the Nike VR Pro Limited Edition fairway woods, Nike VR Pro Blade irons, Nike VR Pro wedges and a Nike Method prototype putter. McIlroy will play Nike’s new 20XI golf ball featuring more RZN technology. He will wear apparel from the Nike Golf Tour Performance Collection and the new Nike Lunar Control footwear.
In switching to exclusively play and wear Nike Golf products, McIlroy is making his first manufacturer change during his six-year career as a tour professional. “I visited The Oven and I was seriously impressed with both the craftsmanship of the Nike club engineers and also how much R&D and product innovation goes on there,” said McIlroy. “To be honest, I’ve been blown away by the attention to detail when it comes to product. Nike Golf is clearly committed to being the best and that gives me a lot of confidence in what we can achieve together on the golf course.”
McIlroy had a standout year in 2012 with a dominating season filled with becoming the world’s number one, securing five global wins, a Ryder Cup victory for Team Europe and taking countless season titles across the PGA and European PGA Tours. His five global wins in 2012 include his second Major Championship victory (PGA Championship) and two PGA Tour playoff events (Deutsche Bank Championship and BMW Championship). He won the 2012 PGA Championship with the largest margin of victory in the PGA Championship history. McIlroy joins Tiger Woods as the only two active players under the age of 40 with multiple Major wins.
McIlroy also earned the 2012 US PGA Tour Player of the Year award and lead both the PGA Tour and PGA European Tour money lists for 2012. To cap off a sensational season that saw McIlroy post career-highs in earnings and wins, he closed his year with a victory at the DP World Tour Championship and becoming the second youngest athlete to achieve the world’s top spot as number one in the world golf rankings. McIlroy has 10 global career wins on his resume including two Major Championships.
McIlroy’s Nike Golf Arsenal
Driver: Nike VR_S Covert Tour 9.5-degree, neutral position
Fairway Wood: Nike VR Pro Limited Edition 3-wood/15-degree and 5-wood/19-degree
Irons: Nike VR Pro Blades (3-PW)
Wedges: Nike VR Pro 54-degree and 60-degree
Putter: Nike Method 006 Prototype
Ball: Nike 20XI X
Apparel: Nike Golf Tour Performance Collection
Footwear: Nike Lunar Control
I’m happy to report that once again the Hooked On Golf Blog (HOG) World Tour will be stopping in Orlando, Florida for the PGA Merchandise Show. I’ll be at the show all day Thursday and Friday, then competing in the annual Battle of the Golf Blogs golf tournament Saturday. Can’t wait. Stay tuned for my take and angle on all the new golf equipment and golf apparel coming out, complete with lots of photos and videos!
<whine>I considered not going this year. This is a bit of a tough gig. I’ve been going to the show for years, covering all the new gear and happenings at the world’s biggest golf show, but it is hard on the pocket book. You see, us bloggers don’t have corporate credit cards we can simply charge to the “company.” I am the company. I pay for all my airfare, food, hotels, rental car and whatnot out of my own pocket, so I can report my angle from the show.</whine>
If you or your company will be at the show, I’ll try to meet up with you. Email me (if you have my email) or use the site contact form to send me a note.
I’m going to do things a little different this year. I’m not setting specific appointments. I’m never able to get away from one and to the next in time as the meetings always seem to go long. I’ll be doing interviews on video as I have for years: probably the first blogger to do the POV format I’ve done. This year I’ll have a little wrinkle in that format. Stay tuned.