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Nike claiming #1 “new driver brand”??? WTF?

Written by: Tony Korologos | Date: Sunday, April 15th, 2007
Categories: Golf ClubsGolf EquipmentGolf Media

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Just watched a Nike Sumo driver ad on TV. They claim the “Number one new driver brand.” Just what exactly does that mean?

The fine print says it’s based on February’s on/off course unit sales for new 2007 drivers. So in English they only counted February sales of new drivers that were released in 2007? Wanna bet February 2007 is when those drivers were released to the public? Give me a break. And they forgot to mention “during a full moon, on a Tuesday, the year before a leap year… bla bla bla.”

This is typical of Nike, like last year when they paid a bunch of the old timers who play in The Masters to play Nike irons. That way they could claim #1 iron at The Masters.

One response to “Nike claiming #1 “new driver brand”??? WTF?”

  1. Miranda says:

    It’s a shame they don’t have someone like a big megastar to promote their products and win a bunch of tournaments so they wouldn’t have to skew the statistics like that. But then that someone would actually have to play more than 3 or 4 tournaments in 4 months.

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