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Tiger Woods in Ski Marketing

Written by: Tony Korologos | Wednesday, February 8th, 2017
Categories: GolfTiger Woods
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Unless you’ve been on another planet which doesn’t have WiFi, you’ll know I’m on a big skiing binge right now. Hooked on Skiing. I bought some new skis last week and when shopping for them, I did a lot of research. I came across a description for a ski/skier type which had me laughing bad. It would seem that Tiger Woods’s reputation crosses over from golf to skiing.

Ironically I ended up buying skis that were 98mm in the waist. So I guess I “accumulate vertical feet like Tiger accumulates notches in his belt.”


Tiger Woods Switches to Bridgestone Golf Ball

Written by: Tony Korologos | Thursday, December 15th, 2016
Categories: GolfGolf BallsGolf EquipmentGolf GearPGA TourPro GolfTiger Woods
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I saw this one coming for a while. I don’t normally write much about the “tour” anymore. There are so many millions of blogs and sites out there doing it. But I feel compelled to post about Tiger Woods switching to Bridgestone Golf balls. Obviously Tiger has read Hooked on Golf Blog and gathered how awesome the ball performs for my granny over the top dual chicken wing golf swing.

All due respect to Nike Golf, can you imagine how many more tournaments Tiger Woods would have won with the B330 or B330-S in the bag instead of the Nike ball? But now I wonder if it is too late. Time will tell.

It will be interesting to see where Rory McIlory and Tony Finau end up ball-wise too. A switch to the B330, or numerous other balls not the Nike ball could really help their consistency and performance.

The full Bridgestone Golf Press Release regarding Tiger Woods switching to their ball is here.


New Nike Slogan: Just Stop Doing It (making golf clubs, bags and golf balls that is)

Written by: Tony Korologos | Thursday, August 4th, 2016
Categories: Golf BallsGolf ClubsGolf EquipmentGolf Gear
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Nike Sumo “Mickey” Driver – Didn’t sell too well…

I’m not one to post the same over-hashed topics that most other golf sites post but today I have to.  Nike is going to “transition out of equipment – including clubs, balls and bags.”

For many years Nike was a great sponsor to HOG, especially the fantasy golf leagues.  They provided some huge prizes.  They also sent me a bunch of clubs, bags and balls to test over the years.  Some I liked.  Some I didn’t like, especially the golf balls.  Apparently with no more Tiger Woods fueling sales and buzz, the likes of Rory McIlory and a few others aren’t enough to keep interest at a high enough level to drive sales.

BEAVERTON, Ore. NIKE, Inc. announced today that it will accelerate innovation in its Golf footwear and apparel business and will partner with more of the world’s best golfers. With this new focus, Nike Golf will transition out of equipment – including clubs, balls and bags.

“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”

The golf equipment market is already flooded, so in the long run I think this is good.  Sometimes businesses branch out too much and go away from focusing on their strengths.  Nike’s apparel sales are so huge, golf equipment was really not worth it.  They tried to be groundbreaking and cutting edge with their designs in golf clubs, like the square “Sumo” driver.  In the long run those quirky, weird looking clubs just made Nike look bad.  The Nike Sumo “Mickey” was one of the worst (pictured).

It’s better not to produce a product than it is to just produce one that makes you look bad, or desperate.


New Tiger Woods Swing Looks… Um…

Written by: Tony Korologos | Monday, April 25th, 2016
Categories: Tiger Woods
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Tiger Woods posted this driver swing today.

I’m no expert, but this is not the Tiger Woods we all used to know. He can’t get to his front foot… AT ALL. Watch the front foot and left leg. He’s so upright and the move to the finish looks completely artificial or robotic, or something.

I’m finding this intriguing to watch, in a drunken girl bar fight kind of way…


Breaking: Tiger Woods to Replace Arnold Palmer in Ceremonial Masters Opening Tee Shot

Written by: Tony Korologos | Friday, April 1st, 2016
Categories: GolfPGA TourPro GolfThe MastersTiger Woods
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April 1 2016 – Tiger Woods announced today that he would be replacing Arnold Palmer in the traditional opening tee shot ceremony at the 2016 Masters Tournament. Palmer, 86, has been suffering from a lingering shoulder injury and earlier in March announced that he would not be able to participate in the opening tee shot.

Arnold Palmer Now Driving

Arnold Palmer Teeing Off In The Masters Opening Ceremony

Four-time Masters champion Woods, 40, has been battling injury as well and is recovering from another back surgery.

“I have concluded I’m not at a physical or mental state to compete in the Masters Tournament at this time. By taking part in the opening tee shot ceremony Thursday morning I will be able to participate and contribute to the event. I’m looking forward to seeing if I can out-drive Gary (Player).” ~Tiger Woods

Woods will join six time Masters champion Jack Nicklaus and three time champion Gary Player as part of the modified “Big Three.”

“I look forward to hearing the announcement, ‘fore please, Tiger Woods now driving.’  That said, I don’t plan on permanently relinquishing myself to a ceremonial starter and hope to return and compete for another green jacket in 2017.” ~Tiger Woods

The ceremonial tee shot takes place Thursday morning at 8:00am eastern time on the first tee of Augusta National Golf Club.


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