Nike Sumo “Mickey” Driver – Didn’t sell too well…
I’m not one to post the same over-hashed topics that most other golf sites post but today I have to. Nike is going to “transition out of equipment – including clubs, balls and bags.”
For many years Nike was a great sponsor to HOG, especially the fantasy golf leagues. They provided some huge prizes. They also sent me a bunch of clubs, bags and balls to test over the years. Some I liked. Some I didn’t like, especially the golf balls. Apparently with no more Tiger Woods fueling sales and buzz, the likes of Rory McIlory and a few others aren’t enough to keep interest at a high enough level to drive sales.
BEAVERTON, Ore. NIKE, Inc. announced today that it will accelerate innovation in its Golf footwear and apparel business and will partner with more of the world’s best golfers. With this new focus, Nike Golf will transition out of equipment – including clubs, balls and bags.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
The golf equipment market is already flooded, so in the long run I think this is good. Sometimes businesses branch out too much and go away from focusing on their strengths. Nike’s apparel sales are so huge, golf equipment was really not worth it. They tried to be groundbreaking and cutting edge with their designs in golf clubs, like the square “Sumo” driver. In the long run those quirky, weird looking clubs just made Nike look bad. The Nike Sumo “Mickey” was one of the worst (pictured).
It’s better not to produce a product than it is to just produce one that makes you look bad, or desperate.
I saw this new hat on sale at my local pro shop this week. I’m sure Donald Trump would love it.
The merchandiser apparently has a good sense of humor.
My 3-year-old Seve and I have had a blast with the new BIG MAX Autofold FF 3-wheel push cart (UK: trolley). I set it up in my office and have been carting him around the hallway, living room, and kitchen. Finally after about 14 hours that fun finally wore off I got a chance to take the trolley out into the back yard and get some pictures of it.
BIG MAX Autofold FF Push Cart/Trolley
I will begin testing this cart on my next walking round, Monday. Then I’ll keep it in play the rest of the week until I take off for Scotland. I’d really love to bring this trolley with me to Scotland to use it there instead of carrying my bag or renting trolleys there. Oh well. Life is rough.
BIG MAX Autofold FF Push Cart/Trolley
Stay tuned for my full review of this push cart soon. Initial impressions are that this is a well engineered, substantial piece of golf equipment. Let’s see if it holds up to some real
If the lovely bride isn’t there to do my apparel scripting for me (set my day’s outfit out on the bed), I like to go the Gary Player route. Black. Black matches black. I can remember that. So this black Puma D_Vent golf polo is perfect for those days. It’s also perfect for golf, even in the summer. Here’s why.
This polo features Puma’s dryCELL technology with moisture wicking properties. Moisture wicking is a process where the garment actually pulls moisture away from the wearer’s body. This technology helps keep the player more dry, cool and comfortable. The D_Vent also provides the wearer UV protection from the sun’s radiation.
The 100% polyester fabric is so much more flexible and comfortable than cotton. This fabric feels great in the golf swing and doesn’t restrict, pull, or bind. There’s even a slit or “vent” in the upper back which aids in comfort and provides a place for heat to exit, especially good when one needs to cool down after a 3-putt.
This polo is so comfortable I love wearing it for daily use, off the golf course. Whether I’m at the office crafting incredible golf blog posts or out chasing little Seve around the neighborhood, I’m comfortable, cool, and stylish.
Available colors: black, red, white, orange, “peacot” and blue.
Available sizes: small, medium, large, extra-large, double extra-large
I normally wear an XL and like a comfortable loose fit and Puma’s sizing is right on with that. Accurate. Not “skinny euro” sizing.
It’s hard to crank out a 2000 word review on a shirt. But since I picture is worth 1000 words, I came pretty close. Seriously though, this very stylish and affordable ($65) Puma Golf shirt scores perfectly in all the areas I consider important for a golf polo: comfort, style, performance, durability, easy care.
And my color selection, black, matches everything in my wardrobe. No failed apparel scripts.
Happy 4th of July to all Hooked on Golf Blog patrons. Happy birthday to this great country, the USA. We may not be perfect, but the United States of America is still the best country on this planet.
I found this ball yesterday in the rough left of the 12th hole! A great find and even my usual gamer brand…