Nike Sumo “Mickey” Driver – Didn’t sell too well…
I’m not one to post the same over-hashed topics that most other golf sites post but today I have to. Nike is going to “transition out of equipment – including clubs, balls and bags.”
For many years Nike was a great sponsor to HOG, especially the fantasy golf leagues. They provided some huge prizes. They also sent me a bunch of clubs, bags and balls to test over the years. Some I liked. Some I didn’t like, especially the golf balls. Apparently with no more Tiger Woods fueling sales and buzz, the likes of Rory McIlory and a few others aren’t enough to keep interest at a high enough level to drive sales.
BEAVERTON, Ore. NIKE, Inc. announced today that it will accelerate innovation in its Golf footwear and apparel business and will partner with more of the world’s best golfers. With this new focus, Nike Golf will transition out of equipment – including clubs, balls and bags.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
The golf equipment market is already flooded, so in the long run I think this is good. Sometimes businesses branch out too much and go away from focusing on their strengths. Nike’s apparel sales are so huge, golf equipment was really not worth it. They tried to be groundbreaking and cutting edge with their designs in golf clubs, like the square “Sumo” driver. In the long run those quirky, weird looking clubs just made Nike look bad. The Nike Sumo “Mickey” was one of the worst (pictured).
It’s better not to produce a product than it is to just produce one that makes you look bad, or desperate.
Happy 4th of July to all Hooked on Golf Blog patrons. Happy birthday to this great country, the USA. We may not be perfect, but the United States of America is still the best country on this planet.
I found this ball yesterday in the rough left of the 12th hole! A great find and even my usual gamer brand…
Along with the MTB golf balls (My Tour Ball) I’ll be testing out, courtesy of Snell Golf, I’ll also be trying out the “Get Sum” model. The Get Sum golf ball by Snell Golf is more of a regular golfer’s ball.
The Get Sum is a “high-performance, two-piece golf ball geared toward golfers who desire more control and require help getting the ball airborne. A large core keeps the driver spin rates low and creates fast ball speeds for all swing types.”
The Get Sum probably isn’t the best fit for my game, as a low single digit handicap, but you never know. I’ll give it a shot, so to speak. Stay tuned.
Yesterday I put some new golf balls into play for testing, the Snell Golf “My Tour Ball” or MTB. Who is Snell? Snell is the name of the company’s founder, Dean Snell. Dean is a former TaylorMade Vice President of R&D for golf balls, and co-inventor of the Titelist ProV1.
The MTB is a “tour” caliber ball. This means it has a qualities a professional tour golfer would want, such as high spin, soft cover and so on. The cover is urethane, just like 99% of the other tour balls, like the ProV1.
I have to log many more rounds before I’m ready for my full review, but here’s a short commentary after one full 18 hole round. I loved the feel of the ball and found it to respond well when I put a good swing on it. Unfortunately in yesterday’s round the good swings were not that often. I found the ball to feel great around the greens and with the putter. I especially loved the feel hitting bump and run shots with anything between a 7-9 iron.
Below is a photo of two Snell MTB balls. One is the ball I played 18 holes with and one is brand new, never played. Can you tell which is which?
One ball is new, one has been played 18 holes. Can you tell which is which?
Based on yesterday’s round and the photo above, these are very durable for “tour” balls. Tour balls aren’t typically durable.
It has been a long time since I reviewed a Maxfli golf ball. In fact, the Maxfli Blackmax prototype may have been the first golf ball ever reviewed here at Hooked on Golf Blog, March of 2005. I used to game Maxfli’s waaaay back when Greg Norman was the #1 golfer in the world, the HT 100 Balatas to be exact. Yes, that long ago.
I’ve got a box of Maxfli U/6 Tour golf balls to test out courtesy of DICK’s Sporting Goods, who is running specials on all sorts of Maxfli golf balls. This is a six layer ball. I didn’t even know anyone made a ball with more than five layers.
The main requirements for my game is a “tour” cover, usually urethane, and a soft feel because of my golfer’s elbow. Since this ball has a urethane cover and is designed for slower swing speeds, it could be a good match for my game, or lack thereof.
I hope to start my first round of testing these Maxfli U/6 Tour golf balls this weekend, provided my tweaked back is done tweaking or twerking by then.
Let us pray.