Now that my arm is in a sling, I’m sitting here on my couch looking out the window at the green grass wishing I could play golf. Normally the local courses would be closed right now, but we’ve had some warm weather and they’re open. I guess the closest I can get mentally to playing, is reliving a great round of golf I had a few weeks ago. That round featured the Bridgestone xFIXx golf ball.
About the xFIXx
The Bridgestone xFIXx ball is designed for “recreational golfers.” My interpretation of that is a golfer who plays occasionally and is about an 18 handicap. So perhaps it isn’t the best ball for me, a low handicap who plays 100+ times per year. Or is it?
Click to contact me
I will be at the PGA Merchandise Show this year once again. Send me a note via email (if you know my email), or use the site contact page to send me a message and I’ll try to arrange a visit with you at the show.
I’m going to be doing things a little different this year. In analyzing the way the shows have gone for me in the past I’ve decided to try some new things.
Every year at the show I bring back about 100 pounds worth of catalogs, photos, booklets and all sorts of printed promotional materials. Honestly, when I do my research for articles, I never use those “paper” materials. I always go online and look for the information digitally. Those papers sit in my office for about six months, then I recycle them.
This year I’ll be only accepting business cards and small digital files on flash drives or CD/DVD. I will get my info all via the web.
Thursday & Friday Only
The last few years, Saturday at the show is quite a bust. So many people are hung over and tired from the show that not a lot of work gets done that day. In fact, surprisingly after all the expense and preparation that goes into the show, many people start packing their booths up half way through the day.
Because of those reasons, I’ve decided to cut my trip a day shorter and come home Saturday night instead of Sunday night. I will not be at the show Saturday. I plan on kicking ass Thursday and Friday, and kicking the asses of my fellow bloggers on some Orlando golf course Saturday.
No Set Appointment Times
I’ve gone through a lot of hard work in shows past to schedule appointments. I’d bet that 50% of those appointments never happened. Due to my going over on time with appointments, or showing up to appointments with people at their booths only to find that they are busy, I’ve decided to NOT book a set schedule. I plan on walking the whole floor and getting to everyone on my list, but not via set times. If we have a really important meeting, like if Greg Norman wants to talk to me, then I’ll set up an appointment for that.
Davis has modeled his swing after mine... yeah, right.
Wow. For so many years I’ve equated Titleist and Davis Love III. But the news today is that DLIII has moved to Bridgestone. That switch will take some getting used to.
“Freddie (Fred Couples) and I go way back, we’ve played a lot of golf together and I consider him one of my best friends on TOUR. He’s been telling me for years about how great Bridgestone is, so I finally decided to look into them for myself and I liked what I found. I learned that they have industry-leading products and really creative marketing, two things that really peaked my interest. With the B330-S, I’m getting more distance out of my driver and long irons and I feel very ready to compete in 2011.”
So Davis and Freddy have talked about it. But I’m betting that Davis has been reading my reviews of the B330-RX series golf balls and that influenced him the most… 🙂
This week DLIII makes his 2011 debut at the Sony Open. He’ll be putting the B330-S in play for the first time. He’ll also be using a new Bridgestone tour bag, hat, glove as well as some Bridgestone prototype irons (3-PW). The release doesn’t mention driver, woods/hybrids, putter or wedges other than PW. I imagine those will switch over eventually when DLIII has had time to fine tune them.
Villegas is now a TaylorMade player
This was a sticky issue back in August 2010 when word got out that Camilo Villegas was switching from Cobra/Titleist to Taylormade. Camilo’s contract wasn’t up yet, and such announcements are not supposed to happen while the player is still under contract.
I’m not up to speed on the status of a law suit between Cobra and TaylorMade, but the word today is that this deal is now done. Camilo Villegas is officially a TaylorMade tour staff player.
Stock up now?
I’m freaking out a bit I’ll admit. But reading the latest article on Bloomberg really made this possible scenario hit home.
Fortune Brands has enlisted Morgan Stanley to run an auction of their golf division. There’s a possibility that when Fortune Brands sells off, a.k.a. breaks up its golf division (which includes Titleist, FootJoy and Pinnacle), that someone such as Nike, Adidas or some other entity with about $1.5 billion bucks to spend could buy it and absorb it into their brand. You can be damn sure that if Adidas or Nike bought it, they’d can the Titleist name in a heartbeat.
That scenario would be a shame. The golf world without the Titleist brand is tough to imagine. But I guess business is business.