Wow the Reset Cup seems to have just finished and now the reacharound season is upon us! Yes, the PGA Tour 2015-2016 season starts THIS WEEK. I’m not sure I’m ready to start ignoring the season so soon.
I anticipate the next time I’ll be tuning in to watch professional golf on TV will be on April 4th, 2016 for the Masters Tournament (if I’m still alive).
Sports Illustrated has an interview with Kenny G. In the interview they ask him all sorts of questions about Tiger Woods, golf, courses he’d like to play. But they failed to ask him the ONE thing he is fully qualified to comment on… playing the Kazoo.
We are constantly bombarded with golf’s bad press and the whining that the game is dying, shrinking, and losing players by the thousands. So what’s the answer? Raise green fee prices!
Wingpointe Golf Course
A local course is going to be shut down here in Salt Lake called Wingpointe. It’s the airport course. As its life comes to an end, they’re offering a farewell price of $25 per round, with cart, roughly half of what that would normally cost. Guess what? The place is jammed. We called for a tee time and the entire sheet was jammed.
Price goes down, demand goes up.
Price goes up, demand goes down.
Simple economics, right? So why the hell do many who manage golf courses not get this? What’s better? Having a course with 10 players on it at $50 a pop, or a course with 100 players on it at $25 a pop? And what about the money those extra 90 players spend on range balls and in the cafe? Some may even buy some balls or even apparel and gear in the pro shop. How much more could the course make in BEER sales alone with an extra 90 players a day?
Another shop in town gets that. A certain times of year, like when they are aerating, they offer smoking deals like the 50% off one above. Guess what? The course is packed. And when it offers those great prices it builds up a customer base. It builds up relationships with customers who will come back.
I know all this is just crazy talk. You golf courses and dumb municipalities who run them go ahead and carry on. When you’re sucking wind and losing money, go ahead and raise your prices even more. Run the rest of your remaining customers off. You might as well go out of business sooner. Perhaps someone will buy your course for pennies on the dollar and run it better than you.
I’m such a diehard with the grammatical details…
Every time I play the 3rd hole at one of my home courses I read the lower sign and think to myself, “Since I’m only responsible if my shot was ‘errant’ I’m not liable if I knock out the house windows intentionally? I don’t have to cover damages resulting from a shot which is not errant, but purposefully hit that direction and executed perfectly?”
Are you on Google Plus? Yes many think it is a ghost town, but there are some fairly large golf communities with thousands of members. Give Hooked On Golf Blog’s G+ page a follow, as well as my personal G+ and I’ll follow you back.
Care to join me for some Beer Golf? There are women too!
One new follower I picked up today is “Beer Golf and Women.” Naturally I was intrigued by this. Not because of beer and women, but because of the missing comma in the name. Or perhaps I’m presuming it was a mistake. I would think it should read “Beer, Golf and Women.” Without the comma it implies that “Beer Golf” is a single activity.
Wait a sec…
Beer Golf? That’s absolutely brilliant. I love the sound of that. I’ve been struggling with my regular golf game but I could really sink my taste buds into “Beer Golf.”