
FootJoy now has a cool site where you can “build” your own custom set of shoes, called “MyJoys.” To build your shoes, go to http://www.myjoys.com and start building them with their “customizer.”
Golf Shoes
You can choose from many different styles of shoes, men’s and women’s golf shoes. Men’s shoes include the DryJoys PRO, DryJoys Tech, Contour, DryJoys Spikeless and DryJoys PODS. The available women’s shoes are the DryJoys Women’s, Spikeless DryJoys Women’s and the Women’s Contours.
OGIO is a great friend of Hooked On Golf Blog and The Golf Space. I’ve reviewed many OGIO items and it’s no new news that OGIO is my favorite company.
My friends at OGIO asked me to come and check out their facility. I jumped at this great opportunity, literally and figuratively.
A little OGIO history
Most of us golfers probably think OGIO makes golf bags and accessories and that’s it. Not the case. In fact, OGIO didn’t even start out making golf gear. They started out making bags and accessories for much more extreme sports like motocross, snowboarding, skateboarding, BMX etc. They’re currently a huge market leader in those areas. Later OGIO did begin making golf bags as an OEM (original equipment manufacturer) for the likes of Callaway. The Callaway relationship is not good now. Though there are some companies out there who’s bags are OEMed by OGIO, OGIO’s focus is on their own brand now.
OGIO research & design
More brain cells per square inch
OGIO has two large buildings. In the first building can be found their top secret research and design center. This is where amazing technological breakthroughs occur on a daily basis. Amazing inventions like the Shling, the Woode and other soon to be announced industry revolutions are born here. Inside the R&D center there are more brain cells per square inch than you’ll find in a high end Ivy League physics class.
Brain cells are only part of the equation though. Somehow the OGIO developers manage to work elegance, simplicity and superb functionality into their products. It must be the coffee they drink. That’s the only thing I can think of. When nobody was looking I snagged some of the OGIO R&D team’s used coffee grinds and I’ve submitted them to a lab for testing. The secret may lie in those results.
In the video below, my buddy Rocky Harris guides us through the OGIO design process:
There have been many large golf companies jumping on the golf blogwagon. Quite frankly, most if not all of them have been failures. All they ended up being was a rehash of their current advertisements, press releases and another outlet for their corporate double talk.
FootJoy has entered the blogosphere at http://www.footjoyblog.com and I’ve been personally told they won’t make the same mistakes other large golf companies have when running their blog. They promise to give some real blog-like perspective, rather than simply spewing out the same old boring corporate lines and press releases.
Is the FootJoy blog a real blog?
Test #1: Blogroll One of the first things I look for in a “blog” is whether or not they have a “blogroll.” A blogroll is a set of links to other blogs or sites. The corporate sites I’ve been critical of in the past have never really had a “blogroll” because they weren’t willing to take their chances legally, or support other sites which may have ads, links, or promotion for their competition.
CBUK is a super-hip golf apparel company. They’re an off-shoot of Cutter & Buck. They branched off because their line was so progressive that a new branding image had to be created. I’ll be doing a monthly quick feature of CBUK golf apparel and products.
This month’s featured CBUK item is new for Spring 2008. I’m loving my super cool golf polo, the CBUK Drytec Best Nines.
Description: Engineered to help you shoot your personal best, the Best Nines features our Cocona fabric technology partnered with a spandex embedded rib knit collar and surprise, surpise a cool little debossed CBUK logo on the back panel. One Color-GLIDE.
Visit CBUK’s web site, or at their Golf Space Profile. Photos of CBUK products can be viewed in the HOG CBUK gallery.
King Golf makes a handful of products for the golf world from ball warmers to apparel. Today I’m covering the King Golf “Royal T” t-shirt. It’s hard to write a 1500 word review on a t-shirt so I’m not going to try.
Style & Design
The King Golf Royal T is made from premium blended cotton. It has a large KG logo on the front and a small on below the collar on the back. The design is a “fashion fit - European Cut.” I don’t know what that means really. To me that means it has a small collar and small sleeve edges!
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Just what I need to improve my putting: The “Stripper Putter.” Nothing like slobbering over at a set of DD’s for my preshot routine. |
Is it cold in here? |
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Cart top luggage carrier, for all those extra golf balls I need when playing courses with lots of hazards. I know some players who could sneak a TON of beer onto the course in one of these. |
Terminator 5 Rise of the golfers. |
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Tiger Woods’ secret golf practice routine is finally revealed! |
Swing thoughts on your shoe. Um, ok…. What messages would you put in this thing? |
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This unit gives you the feel of losing your footing with one foot. Very useful. |
Exactly what I was looking for at the "Professional Golfers Association" merchandise show: Wooden model airplanes! |
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Um… ok. |
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A big rubber ball between your forearms in the golf swing. Yup, that’ll help. |
NO PICTURES! After snapping this shot a guy got in my face and put his hand over my camera and said "no pictures." I then infomed him that this unit was on display at a trade show and 120,000 people were going to see it… DUH! |
In the table below is a collection of the videos I shot at the 2008 PGA Show. Click on the titles or the video thumbnail to view each video.
My favorite golf book: Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime of Golf |
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| 2008 Masters BlogCapsule |
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Golf is life. If you can't take golf, you can't take life.
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