This is fun. FootJoy has been sending weekly “mystery boxes” which contain very interesting clues to a new technological innovation. It’s quite obvious at this point, if it was not already, that this innovation is in the world of golf shoes.
Today’s more obvious mystery item is the sole of a new golf shoe which features a “NitroThin TPU Outsole.” That was going to be my first guess.
This thermoplastic urethane outsole has been in development for several years.
Below my son Seve is helping me with the analysis of this NitroThin TUP thermoplastic urethane outsole.
Master Seve wisely pointed out that urethane is also the same material found in the covers of premium “tour” caliber golf balls like the Titleist ProV1.
Nice call Seve. Nice call.