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Every company thinks they need to use social networking to promote their brand.  OK that is fine.  But if you are going to start a social networking campaign for your company, make sure you have someone do it who knows what they are doing.  Otherwise you may lose more fans than you gain.  Here’s a good example below.

EA Sports Tiger Woods
EA Sports is trying to promote their new Tiger Woods PGA game which features Augusta National Golf Club.  Great.  But they make a Tweet asking people to click “like” if they’ve pre-ordered the game.  The only problem is that there isn’t a like button on Twitter.  They’re confusing Twitter with Facebook.  DOH.

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