Every company thinks they need to use social networking to promote their brand. OK that is fine. But if you are going to start a social networking campaign for your company, make sure you have someone do it who knows what they are doing. Otherwise you may lose more fans than you gain. Here’s a good example below.
EA Sports is trying to promote their new Tiger Woods PGA game which features Augusta National Golf Club. Great. But they make a Tweet asking people to click “like” if they’ve pre-ordered the game. The only problem is that there isn’t a like button on Twitter. They’re confusing Twitter with Facebook. DOH.