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British Open viewers are rich older males who can’t get it up

July 18th, 2008

The TNT broadcasts of the British Open are seven hours long on Thursday and Friday. They’re then rerun. I’ve watched roughly 15 hours of The Open so far and I’m getting pretty sick of the commercials. I’ve determined the demographic of the British Open viewer.

British Open viewer demographic

1. 50-60 year old male.
2. Drives a Lexus.
3. Wears a Rolex.
4. Needs a new broker for his retirement account.
5. Can’t get it up. Needs erectile dysfunction (E.D.) medication.

Erections lasting more than four hours?

Speaking of “E.D.” I have a question. The disclaimer for the E.D. ads says “seek immediate medical attention for erections lasting more than four hours.” I’m wondering something. Just who would need the immediate medical attention? The man or the woman?

Tony Korologos a.k.a. mediaguru Golf Media

  1. July 18th, 2008 at 15:02 | #1

    The woman will have been at the mall shopping for about 3 hours by that point so I’d say the man. My question would be why 4 hours? Three and a half hours is okay? Three hours and 45 minutes and the man doesn’t need medical attention?

  2. July 19th, 2008 at 09:52 | #2

    I think it’s strange you don’t see more commercials for golf clubs. You’d think more people would be interested in buying a driver after seeing a major tournament than going out and buying a car. Also, a 4 hour erection is no joking matter :)

  3. touchtype
    July 22nd, 2008 at 12:32 | #3

    if i get an erection lasting four hours, i’m gettin’ an agent.

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