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Callaway announces new eye wear

Written by: Tony Korologos | Date: Monday, January 23rd, 2006
Categories: Golf AccessoriesGolf Equipment

eyeCallaway’s Press Release Below (the date says December 05, 2005, but the release will be this week at the PGA merchandise show in Orlando):

MICROVISION, CALLAWAY GOLF REACH SUNGLASS LICENSING DEAL

SAN DIEGO, December 05, 2005 – MicroVision Optical today announced it has entered into a licensing agreement with golf club and golf ball manufacturing giant Callaway Golf (NYSE:ELY) to produce and market a line of technologically advanced sunglasses bearing the Callaway Golf name. San Diego-based MicroVision Optical will incorporate its ground-breaking NEOX lens technology into the production of the new eyewear line.

MicroVision CEO David Johnson said he believes the relationship with Callaway Golf will have wide-reaching benefits for the companies and for golfers. “We are pleased and excited to align with the number one company in golf today,” Mr. Johnson said. “By combining our two companies’ technological expertise, we think we have created golf sunglasses that will be truly superior.”

“We are extremely excited that our two companies have delivered a sunglass product consistent with our company-wide philosophy of building products that enhance the total golf experience,” said Matt Christiansen, VP Global Licensing and Soft Goods for Callaway Golf. “Callaway Golf Eyewear will help expand Callaway Golf as a lifestyle company that spans many demographic boundaries”.

“With the benefits that NEOX lens technology delivers for enhanced vision and ocular health, golfers will now have an eyewear product that can truly help their game and look terrific on or off the course,” said Marcel Schiro VP Sales / Brand Manager for Callaway Golf Eyewear.

Callaway Golf Eyewear will launch its three-tiered Sunglass Collection in January at the PGA Merchandise Show in Orlando. Orders can be placed at the Callaway booth during the Show, which runs January 25-30 at the Orange County Convention Center. For dealer information call toll free 1-877-CGEyewear or 1-858-569-4070 or visit www.callawayeyewear.com

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