Hooked On Golf Blog

Advertising on blogs can bring a huge return on your investment

Written by: Tony Korologos | Date: Sunday, December 4th, 2005
Categories: Golf MediaMiscellaneous

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Advertising on blogs is becoming more and more popular as blogs become more and more popular. For example Audi was able to spend a one half of one percent of their ad budget in blogs which generated 29% of their traffic. That’s quite a return on investment.

"... by using blogs, we were able to highlight the tech aspects of the car, the action-adventure premise of the campaign itself and we could connect to people on all these levels apart from Audi’s normal messaging.”

The blog component of their campaign was one half of one percent of the marketing spent and generated (ready for this?) 29% of the traffic to the Web site.

There’s no reason at all that this same principle can’t apply in the golf world.

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