Advertising on blogs is becoming more and more popular as blogs become more and more popular. For example Audi was able to spend a one half of one percent of their ad budget in blogs which generated 29% of their traffic. That’s quite a return on investment.
"... by using blogs, we were able to highlight the tech aspects of the car, the action-adventure premise of the campaign itself and we could connect to people on all these levels apart from Audiâ€™s normal messaging.â€
The blog component of their campaign was one half of one percent of the marketing spent and generated (ready for this?) 29% of the traffic to the Web site.
There’s no reason at all that this same principle can’t apply in the golf world.